@Weconverse: Brief: Fitzcarraldo personifying logo for elevshopping.se “när skolor lockar elever som shoppare lever” #logotypse fits our project perfect!
I think Richard Gatarski (weconverse’s real name) has been the most active supporter of my summer project. Lot’s of blog posts, tweets and commenting. So there should be no surprise that he eventually would get a logo. So: Richard I don’t know how to explain what the name and tagline means in English, it’s too many interpretations, and you guy’s give no real info about your project on your site. But since you’re a great commenter I give you the honors to translate it yourself.
My relation to the film Fitzcarraldo is mostly though segments in the documentary Mein liebster Feind – Klaus Kinski where the director Werner Herzog and the actor Kinski pushes each other so much that the guns comes out. It’s a must see! Needless to say it achieving ones dreams is hard work.
I think that this inspiration could go too much in the megalomania direction, and then the logo would alienate people from Mr Gatarski’s project so I did it subtile by going a bit bauhaus. Which by coincides happens to be the letter style of Bloomingdale’s and perhaps the most famous shopping bag design in the world, The Little Brown Bag. Then in the end I dialed up the drama a bit with fire coloring. Design time a little over 2 hours.
The music in today’s screencast is Cigánské Melodie – Motoboy.