When I saw this brief I knew I wanted to try to make the word present turn in to the word past in some way, and since I did a ambigram the other day I first did some sketching some type of symbiotogram for this one. The different length of the words made it hard to do a design that in the end would look stylish and readable, so I changed direction a bit.
Citizen Kane is full of cinematography goodies, camera angels and depth of field choices makes every frame visually interesting. That combined with my understanding that the primary use for this logo would be conference graphics made me go more towards poster design then logo design. I struggled a bit with constructing the color balance so that you would read the words in the correct order, but in the end I think I managed that.
Music in today’s screencast is The Love of Little Things – The LK.