#26 Pan – Logotype for a co-working boat.

August 4th, 2009

@redsoda : Brief: my IRL startup is called Pan and is a coworkingboat. I would love the logo to be maritime and the internet combined

Pan in this brief refers to Peter Pan, but with the no Disney allowed in my screencasts rule, I mostly looked at older interpretations of Peter.

First I wanted to do more pirate things, but I think that is a little less playful to have skull and bones on a boat today after all the modern pirates, so sorry no pirates (and ninjas was to far from the brief).

Somewhere in the middle of the process I was thinking of surfing waves to be the part that would combine maritime and Internet, but in the final design that turned out to be vapor trails. The challenge for me i this one was more how to get the viewer to read Pan as in Peter, and not the goat foot Pan (as in flute), or the word meaning all as in the Pan German Party.

When naming stuff it’s good to have a word with some room for interpretations. That usually adds curiosity for the brain in a good way. But if there is to much ambiguity the chances that lots of people are getting the wrong association from the one you wanted them to have. This is a type of challenge that designing of logo should be able to help with. Think of it as Search Engine Optimizing, where the search engine is your brain and me wanting my interpretation of the word to be in in top of the result list. Close to your tip on your tongue. Design time two and a half hours.

Download the Pan logotype »

The feather in the hat had to go, close up the figure read as Peter Pan a bit better, but it was harder to read the whole silhouette with it at distance so I had to loose it.

The music in today’s screencast is Gentle Touch – Pieter van den Hoogenband.

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6 Responses to “#26 Pan – Logotype for a co-working boat.”


  1. seoism says:

    Your coworkinboat »Pan« got a logo today, @redsoda Watch it here http://is.gd/21TUc

    This comment was originally posted on Twitter


  2. karinhoegh says:

    Lucky Henriette 🙂 RT @seoism: Your coworkinboat »Pan« got a logo today, @redsoda Watch it here http://is.gd/21TUc

    This comment was originally posted on Twitter


  3. redsoda says:

    Retweeting @seoism: Your coworkinboat »Pan« got a logo today, @redsoda Watch it here http://is.gd/21TUc YEAH ! – thanks Thomas -check it out

    This comment was originally posted on Twitter


  4. kmdk says:

    This Co-Director approves! RT @seoism: Your coworkinboat “Pan” got a logo today, @redsoda Watch it here http://is.gd/21TUc (via @karinhoegh

    This comment was originally posted on Twitter


  5. kmdk says:

    Hey @Lauramaki, we still need to decide our Pan director titles. Especially now that Pan has a gorgeous logo: http://is.gd/21TUc

    This comment was originally posted on Twitter


  6. Lady Fi says:

    Looks as if Pan is surfing on the waves – very cool!

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