#24 Pearl Design – Inspired by Jane Austen

August 2nd, 2009

@jakoblj: Brief: A logo for my wifes own brand Pearl Design, www.pearldesign.se, inspired by Elizabeth Bennet in “Pride and Prejudice”.

Today’s strategy lesson: Usually when it comes to redesign it’s a good thing to know why the client wants a change. Without that information there is no way of knowing if the new design is better or worse.

I was toying with just doing a design upgrade of the current Pearl Design of Sweden logo, but then I thought why not see if there is a Jane Austen handwriting sample out there. And there was, along with a free Jane Austen font. In these situations I usually draw my own fonts since free fonts almost always are in need for lots of extra love before they can be logo material, but today I used the free font as a base.

I changed the color from the red they have today to blue because the brand is lot’s of night wear. But when it comes to cloths it is always a good idea to let color be a never ending changing element.
Design time 2 hours 40 minutes.

Download the Pearl Design of Sweden logotype ยป

The music in today’s screencast is Beat Heart – Motoboy.

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3 Responses to “#24 Pearl Design – Inspired by Jane Austen”


  1. seoism says:

    @jakoblj: Here you go! A logo for Pearl design. http://is.gd/1YPuZ

    This comment was originally posted on Twitter


  2. Richard Gatarski says:

    I really liked what was going around between 30 and 40+ seconds in the screencast.
    Motoboy again – I like! Plus reminds me how everybody still focus on visuals when it comes to profiling. I preferr the notion of “aesthetic profile”, which goes beyond graphic only). As Sir Ken Robinson points out in hos fresh book “The Element”, we have at least nine senses!


  3. Logotypen says:

    Hi, it’s the first video of yours I watch and must say I like it. To bad there is no way to slow down the video to study the technique ๐Ÿ™‚ Just started with illustrator my self and I will probably catch some more of your videos shortly.

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