Today’s strategy lesson: Usually when it comes to redesign it’s a good thing to know why the client wants a change. Without that information there is no way of knowing if the new design is better or worse.
I was toying with just doing a design upgrade of the current Pearl Design of Sweden logo, but then I thought why not see if there is a Jane Austen handwriting sample out there. And there was, along with a free Jane Austen font. In these situations I usually draw my own fonts since free fonts almost always are in need for lots of extra love before they can be logo material, but today I used the free font as a base.
I changed the color from the red they have today to blue because the brand is lot’s of night wear. But when it comes to cloths it is always a good idea to let color be a never ending changing element.
Design time 2 hours 40 minutes.
The music in today’s screencast is Beat Heart – Motoboy.