#24 Pearl Design – Inspired by Jane Austen
August 2nd, 2009@jakoblj: Brief: A logo for my wifes own brand Pearl Design, www.pearldesign.se, inspired by Elizabeth Bennet in “Pride and Prejudice”.
Today’s strategy lesson: Usually when it comes to redesign it’s a good thing to know why the client wants a change. Without that information there is no way of knowing if the new design is better or worse.
I was toying with just doing a design upgrade of the current Pearl Design of Sweden logo, but then I thought why not see if there is a Jane Austen handwriting sample out there. And there was, along with a free Jane Austen font. In these situations I usually draw my own fonts since free fonts almost always are in need for lots of extra love before they can be logo material, but today I used the free font as a base.
I changed the color from the red they have today to blue because the brand is lot’s of night wear. But when it comes to cloths it is always a good idea to let color be a never ending changing element.
Design time 2 hours 40 minutes.
Download the Pearl Design of Sweden logotype ยป
The music in today’s screencast is Beat Heart – Motoboy.
@jakoblj: Here you go! A logo for Pearl design. http://is.gd/1YPuZ
This comment was originally posted on Twitter
I really liked what was going around between 30 and 40+ seconds in the screencast.
Motoboy again – I like! Plus reminds me how everybody still focus on visuals when it comes to profiling. I preferr the notion of “aesthetic profile”, which goes beyond graphic only). As Sir Ken Robinson points out in hos fresh book “The Element”, we have at least nine senses!