#23 SIFFEK – International entrepreneurs in Sweden are decapitated, but still alive.

August 1st, 2009

@23Gears: Logo for network SIFFEK for international entrepreneurs in Sweden. Inspiration: Pierce Brosnan in Mars Attacks

Mr Pierce plays Donald Kessler a friendly British anatomy professor that believes that the aliens will be good friends that will share their knowledge with us humans, which they are not. He’s nativity leads Kessler to be captured and has his head decapitated and put in a jar, but still kept alive. This is how internationals entrepreneurs feel about doing business in Sweden? Don’t worry, it’s not just them. This is how most Swedish entrepreneurs feels about starting businesses in Sweden.

So for this logo I wanted some hard strict fat font that will pass for official looking, and a bit stiff, and then I wanted to fill the constrains with color and organic form. I think one could use lots of different versions, but that is something designers try to sell because the concept of changing colors in great, but in reality it takes a lot of resources to make it work. Design time today a little less then two hours.

Good luck to SIFFEK, hope you can do something good, and remember when the official enterprise organisations in Sweden talks about small businesses they are talking about the European term SME (up to 250 employees), that is most likely not you. Tell them that they have to talk about micro enterprising instead, because companies with 1-20 employees, we are the ones that run the real Sweden.

Download the SIFFEK logotype »

The music in today’s screencast is Private Life of a Cat – The LK.

3 Tweets

6 Responses to “#23 SIFFEK – International entrepreneurs in Sweden are decapitated, but still alive.”


  1. seoism says:

    .@23Gears SIFFEK got a new logo today. Watch the screencast http://is.gd/1Xr2I

    This comment was originally posted on Twitter


  2. Emil Stenström says:

    To me, this is one of the best logos you’ve done so far. As you aimed for, it combines official with organic and fun, just like entrepreneurs need to be. Very impressive that you manage to get on the right track in just 10 minutes… I’m speechless!


  3. Tomas Seo says:

    @Emil: Thanks for the kind words. I like this one too. But right now I like the one that I just finished 😀 Check in tomorrow and see what you think about that one.


  4. Steve says:

    Thank you so much Tomas. Sorry it’s taken me several days to reply – I’ve been offline enjoying time with my family all weekend.

    Love the logo – now all I need to do it put together a site around it 😉 Will drop you a line and let you know when there is more to see.


  5. 23Gears says:

    Fantastic logo for our network: RT @seoism @23Gears SIFFEK got a new logo today (Saturday). Watch the screencast http://is.gd/1Xr2I

    This comment was originally posted on Twitter


  6. Tomas Seo says:

    @steve. Thanks, always nice to hear from people that like the stuff so much the will use it!

Leave a Reply

Additional comments powered by BackType