#13 Lemshaga Akademi – Breaking the brief
July 22nd, 2009@easedrop: Brief: Lemshaga Akademi is a school for ages between 5-15. Needs a logo that appeal to a broad age group. Pippi Longstocking
Today design took a four hour design session to do, so the screencast is two minutes instead of the usual one minute. I start out with exploring classical learning institution logotypes. My guess, since I been involved in branding of schools before, is that the logo is more for the parents then the students, so I didn’t go too whimsical. Today is also an example where I choose to just use the movie reference as a general pointer. In the end the ugly duckling appeared in the design, and it looked good so I went with it. Sometimes you have to bend the briefs and take the opportunities that the shapes offers. Somewhere in LA there is probably a logo where the letters forms a bird, and if this wasn’t just for free I might care.
Download the Lemshaga Akademi logotype »
Also I would like a big finish for my last logo in this project. If you have ideas on what would be a worthy season finale please comment! And if you have briefs are feels like they would fit as a last episode, tweet them in.
The music in today’s screencast is Think of You – Le Sport.
Today’s logo design is for a school. Watch the screencast http://is.gd/1HqyN
This comment was originally posted on Twitter
Being able to follow the process in your screencast is for me the most interesting aspect of your project. Just to watch the transformation from all the different ideas to a finished logotype is the part of the process that I find interesting.
I like the swan illustration of LA, but you are probably right that it’s been used in a similar fashion before. The font used for “Lemshaga Akademi” is a little bit too much “American College”-style for my taste.
Keep up the good work with your “tweet-me-a-brief”-project. It’s a great idea in so many ways and fun to participate in.
I’m, again, really impressed by your work. I was thinking of something to use as a final project, and maybe you could do a better logo for the “Rädda Mammorna”-project (Eng: Save the moms) that the Red Cross does? They just have the name there, and would need something better imo: http://www.raddamammorna.se/ What say you?
@Martin: It doesn’t really matter if there is a swan in Los Angeles, since it would be highly unlikely that they have a school for swedish kids so your trademark rights wouldn’t overlap. What I meant was that in a longer projects I actually try to find out which other logos lookalikes there might be out there. And in the case of monogram there is almost always some designer that did something like it before. But for me that is not important as long as the context feel fitting, and the logo does it’s job. Which in a case for a Swedish school pretty much is just not to offend anyone.
The font is PMN Caecilia, designed by Peter Matthias Noordzij, from Holland
@Emil: That could be something, I will research that some more.
Tyck till om logotypförslaget till elevshopping « elevshopping.se says:
[...] gått har Tomas gjort loggor för flera skolrelaterade projekt som för @hejgustav (en alert elev), för Lemshaga akademi (via deras IT-tekniker) och för Skolväskan (via IT-samordnare i Ystad). På köpet har vi fått [...]