@VeronicavS: Brief: would like logo for my books about profiler Althea Sang Min Molin. Inspiration: Dr. Cristina Yang fr Greys Anatomy

I haven’t read Veronica von Schenck’s books, and usually that would be something one would do before designing a book-series logo. But I did read the information on the Althea’s profile website (all in swedish). So I got that Althea is half Korean, and although I was born i Korea I can’t speak or read korean, but I thought the typeface for the Korean text that is on the Althea website and on the book covers looked rather weak, so I started a whole unfilmed session with researching hangul (the Korean alphabet).

I went a different way from the previous designer here and focused on the Althea part instead of Sang Min, so I got someone that could write hangul for real by asking for help on Aardvark. So a nice person transcribed Althea as 알태야 AL-TAE-YA for me. (Thank you Dae Punt!)

I think that the Cristina Yang reference is Veronica’s way of describing that Althea is both a capable focused character but also a chick lit woman. So I started with a more strong and rational typeface, like Helvetica, DIN and Interstate, my thought through the whole process was to go with strong and add chick lit and murder in the end. I struggled a bit with the hangul since it dominated the logo too much, especially the 태 part the became confusingly like EH, but I think a managed to dial it down in the final version. Design time around two and a half hours + two hours unfilmed research time.

Download the Althea logotype »

And so the usual request for more briefs, yes I still want them coming, so please send them in! The music in today’s screencast is A room without you – Moto Boy.

This entry was posted on Wednesday, July 15th, 2009 at 12:55 pm and is filed under logotypse. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.