#03 Vision Ventures – Based in Mumbai and inspired by the Godfather.
July 12th, 2009@aDeSe: Brief: The name of my client’s company is Vision Ventures and I want a logo inspired by the movie Godfather.
This brief does not contain a reference to a specific character and therefor I should ignore it, however this gives me a reason to explain why I choose include that part as a must. This project is more about entertainment than branding, and for a broader audience to be entertained by logotype designing they need to relate to the brief. So if the assignment includes an element that we all know we can all have fun. I also believe that logotypes are pop culture and are not suppose to be highbrow, you should get them without having to educate yourself or the design has failed.
Another reason why I shouldn’t have taken this assignment is that I strongly believe that the name Vision Ventures is trademarked already but that’s @aDeSe’s client’s problem not mine. I might be different tm-laws in Mumbai, and after all you want a Godfather like brand so…
Today’s movie is filmed more in FontLab Studio than in Illustrator. It is around 3 hours design time compressed into one minute. I think that made it a bit epileptic, so please comment if you think I should change the format for logos that takes longer to design.
I still need more briefs, if you can’t write one yourself there is a whole profession that prides them self with being masters of brief-writing. They are called planners and most of them hangs out at twitter to do netnography these days. Reach out to one of them and let them write the brief for you.
Download the Vision Ventures logotype »
The music in today’s screencast is Motoboy – I miss you baby.
@aDeSe Your free logo is ready now. I hope you can use it. http://is.gd/1vKsZ
This comment was originally posted on Twitter
Awesome.. thanks for the logotypse.. and the write up of why you chose to do this even though you shouldn’t have..
Would like to respond to the trademark question, this company is based out of Dubai and hence the TM of India won’t apply on it. We are safe
I haven’t been able to check it out as yet as I don’t have illustrator on the computer I am using right now.. but soon
Will definitely get back to you with a feedback on the logotype..
Thanks again.. I am glad you chose my brief
All the very best with the other projects to come your way..
@aditi open source software gimp.org can import .ai (although not perfectly).
@seoism thx for the explanations/clarifications behind you reasoning. I wonder how much “pop” culture overlaps here and in Dubai, India, and soforth
It was interesting to see how much time you spent on adjusting the type face, assuming the time interval between the screen shots is fixed. Or do you manually decide when to shoot?
The result is beautiful.
@Aditi: I believe that there is at least two other international companies with the name Vision Ventures, I would check that before committing to the name.
@Gatarski: There is a Bollywood remake of the Godfather in the making so I think the pop culture today has a wide reach.
As I said before, its 5 frames per sec, and then fitted in to one minute with 25 frames per sec (which means that all other frames per sec is discarded). I think I will let the movie be longer if I go over 3-4 hours since it will be too jittery otherwise.