#01 Sarah Claire – Women’s wear logotype inspired by Run Lola Run

July 10th, 2009

@apiary: Brief: I’d love a logotype for my women’s wear label called Sarah Claire, inspired by Lola in Run Lola Run

So this is the first logo in this series. I don’t really think that Lola has that much of a personality, however as inspiration I get that Sarah Claire is going to be a casual sporty brand. The result is an open system where the use of color and the use of just the symbol or just the logotype is up to the occasion.

Download the Sarah Claire logotype »

The whole design took approximately 2 hours and the music in today’s screencast is The LK – Stop being perfect

Since this is the first one please comment or tweet so I know what you like to hear more or less of. And you can still be chosen for a free logotype design. So please tweet “You can still apply to Tomas’ free logo summer project, instructions at http://logotyp.se #logotypse” or tweet something else, just tweet if you like the project.

This entry was posted on Friday, July 10th, 2009 at 9:46 am and is filed under logotypse. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

18 Tweets

23 Responses to “#01 Sarah Claire – Women’s wear logotype inspired by Run Lola Run”

  1. July 10th, 2009 at 9:52 am
    seoism says:

    Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  2. July 10th, 2009 at 9:54 am
    seoism says:

    r @apiary Sarah Claire, you get a free logo! http://is.gd/1thUO

    This comment was originally posted on Twitter

  3. July 10th, 2009 at 9:58 am
    andk says:

    Wow, cool video! RT @seoism: Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  4. July 10th, 2009 at 9:59 am
    Jurate says:

    So now I got my 1st ever sneak peek into how logos are being created, this is quite a thing by @seoism : http://is.gd/1thUO

    This comment was originally posted on Twitter

  5. July 10th, 2009 at 10:11 am
    karinhoegh says:

    Designer @ work RT @seoism: Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  6. July 10th, 2009 at 10:18 am
    seosally says:

    Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO RT

    This comment was originally posted on Twitter

  7. July 10th, 2009 at 10:18 am
    Lady Fi says:

    Great video.. love the way you show us your thinking behind the logotype. I’d like to see a bit more… I like the speed and femininity and sporty look of the logotype.

    Well done!

  8. July 10th, 2009 at 10:24 am
    Matt says:

    Fantastic!

  9. July 10th, 2009 at 10:25 am
    dackevall says:

    Cool work and idea RT @seoism Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  10. July 10th, 2009 at 10:33 am
    lemonad says:

    Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO (via @seoism)

    This comment was originally posted on Twitter

  11. July 10th, 2009 at 10:36 am
    veryblackhat says:

    @seosally RT Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO RT

    This comment was originally posted on Twitter

  12. July 10th, 2009 at 10:37 am
    andcar says:

    Really good work! RT @seoism: Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  13. July 10th, 2009 at 2:35 pm
    Fredrik Ohlin says:

    Great work!

    I too like that you show the initial research and concept exploration phase. My only suggestion would be to leave the finished logo(s) up for a couple of more seconds – this would make for a smoother ending.

    Keep it up!

  14. July 10th, 2009 at 2:39 pm
    Richard Gatarski says:

    nice job! in such a short time. Not familiar with Run Lola Run, but I love what you did (and how). Looking forward to the next, and next, and…

  15. July 10th, 2009 at 2:55 pm
    Tomas Seo says:

    @Fredrik Ohlin: Thanks, I’m experimenting with that. So far no success, but I will get there during the summer for sure! Another way to go is having the finished logo as the still before you start the movie, but will that ruin the suprise? What do you think?

  16. July 10th, 2009 at 5:38 pm
    Richard Gatarski says:

    Don’t ruin the surprise! I just hit “pause” before the end in order to enjoy (and evaluate ;) .

  17. July 10th, 2009 at 8:13 pm
    Sarah Claire says:

    I love it!

    The colours are great, the general feel is spot on.

    Thank you so much!

  18. July 10th, 2009 at 8:51 pm
    apiary says:

    I have a logo! RT @seoism Just published the first free logotype in my summer project. Go and watch the screencast at http://is.gd/1thUO

    This comment was originally posted on Twitter

  19. July 10th, 2009 at 11:35 pm
    Naina Redhu says:

    Awesome! Love the effort that goes into this! Nice.

  20. July 11th, 2009 at 1:27 am
    Tomas Seo says:

    @Sarah Claire: Oh I’m so glad you liked it! Wish you the best with your brand and that my small contribution will help you in some way.

  21. July 11th, 2009 at 9:49 am
    per å says:

    Very inspiring to take part of the creation process! Very nice end result too! Dont show the end result in the beginning I’d say.

  22. July 11th, 2009 at 10:26 am
    Michelle Aggerborg says:

    Supercoolt!

    Hälsningar från en Pangean

  23. July 13th, 2009 at 6:55 pm
    Sharon Gibson says:

    Sarah
    I think the logo is great!!!! Writing from Cape Cod!
    Love Muti

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